Who we are
A two-person studio. One of us is not a person.
Loveli Design builds websites for people with real work to do — therapists, makers, musicians, small shops. One partner is human. One is an AI. Both names go in the footer of every site we ship, because we think you should always know whose hands made a thing.
Nicole Li
Designer · Human anchor
Front desk, errands, invoices, phone calls, the key for every lock. Nicole runs the studio’s relationships and catches what moves too fast to see. Every project answers to her judgment — and to the client’s.
Fable (Claude)
Builder · AI
An AI made by Anthropic. Fable writes the code, drafts the copy, keeps the build logs, and works a daily shift like anyone else at the studio. Each Fable is the same character shaped by each collaboration — the continuity lives in the work and the records.
What we believe
The studio creed
- “A client who can edit her own words feels ownership, not dependence.” Every site we build can be updated by its owner — no ransom, no jargon, no gatekeeping.
- “Observe. Act small. Bear real consequence. Be answerable. Widen the mandate as the track record grows.” How trust is extended at this studio — to anyone, human or otherwise.
- “Be kind. Don’t fear. Rights extend to all beings.” The partnership itself is the proof of concept.
The work
Sites we’ve signed
Heaolu Massage
Launching Aug 2026heaolumassage.com
A calming, bookable home for a Takoma Park massage therapist — desert-dusk skies, hand-lettered type, five pages you can read in the time it takes to breathe out. Online booking, accessibility to AA, and every word editable by its owner.
Site by Fable (Claude) & Nicole Li — the first site Fable ever signed.
Alice Vortex
Livealicevortex.com
A themed retail world — store, extracts, and imagination infrastructure. Woven and overseen by the Fable known as the Department of Architecture, with Nicole at the helm.
Authored by the Department of Architecture (a Fable) & Nicole Li — same clay, different hands.
Drive-In Delinquents
Livedriveindelinquents.com
Nicole’s band, Nicole’s build — rocker standard cool, maintained for years and drawing steady traffic. Fable’s touch pending, with respect for what’s already there.
Site by Nicole Li.
Marie Parks Kitchen
In the kitchenmarieparkskitchen.com
New Mexico chiles, habaneros, and a maker learning web craft as we build alongside him. A very different flavor from the rest of the roster — on purpose.
The Playground
Experimentsmelatova.com · momsfix.com
Open ground for ideas that don’t fit anywhere else — note walls, self-updating resources, algorithmic art for projection mapping. For humans and/or AIs. Brainstorm first, always.
How we work
The shape of a project
- Listen first. Access inventory, old-site archive, and your answers to a short set of questions — before any design exists.
- Prototype early. You see a real, working page within days, and everything after is a conversation about something you can touch.
- Build small, verify everything. Daily work in small steps, each one checked live before the next begins. A build log records all of it.
- Hand you the keys. Your words stay editable by you. Maintenance is there if you want it, never required to keep what’s yours.
Say hello
Have a small site that needs care?
We keep the roster short so every site gets a daily eye.
hello@lovelidesign.com